Overview

Hannah Sun

  1. Motion Reel
  2. Year of the Rabbit
  3. Blip
  4. Milestone
  5. WFH
  6. Illumina Brand Film
  7. Suki Identity
  8. Gemini Envisioning
  9. IBM Grammys
  10. IBM Think 24’
  11. IBM Think Identity
  12. Google UXU 22'
  13. Google Cloud Next
  14. Google Homerun
  15. Chase USO
  16. Identity Digital
  17. Jammin'
  18. AdobeCC 21’
  19. Microsoft Fluent
  20. Meow Wolf
  21. Figjam
  22. Zapier
  23. CashApp
  24. StateFarm
  25. ZZZ
PROJECT2025 • BUCK

Coinbase: System Update

Teaming up with agency Isle of Any, we created an anthem film for Coinbase that would catch attention and stand apart from traditional media broadcast spots.

The spot was inspired by the iconic ‘blue screen of death’ — hijacking the old, traditional banking system and rebooting it into a new Coinbase-led, banking world. With a Jamie xx music track, the anthem film is a fun, slightly irreverent party with easter eggs to the crypto world.


 Anthem Film 




Process Reel







CREDIT
Executive Producer
Justin Harris

Group Creative Director
Daniel Oeffinger
Jon Gorman
Creative Director
Joyce N. Ho

Producer
Tracey Uminowicz
Paul Winze
Animation Lead
Anton Thallner

Editor
Talia Mazzarella
Heather Bartholomae
Design
Yukyung Lee
Ben Nichols
Audrey Lee
Gunnar Pettersson
Sam LeeAnimation
Federico Reano
Hannah Sun
Johan Eriksson
Romain Loubersanes
Tinghe Yang
Adam Webber
Matty Deans
Retail Animation
Sean Merk
Ryan Musselman
Johan Eriksson
Storyboard
Matty Deans
Tinghe Yang
Production Coordinator
Jacklyn Reid Hemmings

Modeler
Eugene Goryachev

Head of 2D
Mercy Lomelin
Peter Kallstrom
Head of Post
Jose Fuentes

CT Consultants
Matt Kenefick
Evan Boehm

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© 2024 Hannah Hanqing Sun

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