PROJECT2021 • BUCK

Cash App Taxes

Taxes stink. What if doing your taxes were chill instead? For the launch ­of Cash App Taxes we manifested our best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process.




Design & Exploration Selects






CREDIT Group Creative DirectorDaniel Oeffinger

Executive ProducerJoe Nash
Russell Greene

Creative DirectorChris Palazzo

Associate Creative DirectorJoyce N. Ho

Senior Art DirectorEmily Simms

ProductionKevin Hall
Tess Sitzmann
Dara Ó Cairbre

Creative Strategy DirectorMarla Moore

Brand StrategistCole Hammack

Creative DevelopmentEmily Simms, Joyce N. Ho,
Liron Eldar-Ashkenazi, 
Hannah Sun, Patrick Sluiter,
Zuheng Yin

CG LeadChris Phillips, Chris Ribar

2D Animation LeadDavid Hobizal

StoryboardTucker Klein

2D DesignHaeri Cho, Twisha Patni, 
Hannah Sun, Tina Smith
3D Design
Auron Luxe, Chris Phillips, Diego Diapolo, Hannah Sun, Marcio Flausino, Patrick Sluiter
Compositing
Rachel Keyte

Previs

Zuheng Yin


3D Animation
Auron Luxe, Chris Phillips
Chris Ribar, Diego Diapolo, Emiko Inskeep, Hannah Sun, Hogan Williams, Marcio Flausino, Patrick Sluiter, Philipp Pavlov

2D AnimationHannah Sun, Paola Chen Li

Assistant EditorAudrey McHale, Talia Mazzarella

Head of Live Action Production Trish Rigby

Line ProducerKyle McGuiness

Live Action DirectorEmily Simms

Director of PhotographyKevin Hayden

Production DesignerArielle Casale

Floral DesignerJennifer Huynh

Music & Sound StudioAntfood

Sound DesignerAmbrose Yu


Full Credit at BUCK.co



© 2024 Hannah Hanqing Sun