PROJECT2021 • BUCK
Cash App Taxes
Taxes stink. What if doing your taxes were chill instead? For the launch of Cash App Taxes we manifested our best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process.
Design & Exploration Selects
CREDIT
Group Creative DirectorDaniel Oeffinger
Executive ProducerJoe Nash
Russell Greene
Creative DirectorChris Palazzo
Associate Creative DirectorJoyce N. Ho
Senior Art DirectorEmily Simms
ProductionKevin Hall
Tess Sitzmann
Dara Ó Cairbre
Creative Strategy DirectorMarla Moore
Brand StrategistCole Hammack
Creative DevelopmentEmily Simms, Joyce N. Ho,
Liron Eldar-Ashkenazi,
Hannah Sun, Patrick Sluiter,
Zuheng Yin
CG LeadChris Phillips, Chris Ribar
2D Animation LeadDavid Hobizal
StoryboardTucker Klein
2D DesignHaeri Cho, Twisha Patni,
Hannah Sun, Tina Smith
3D Design
Auron Luxe, Chris Phillips, Diego Diapolo, Hannah Sun, Marcio Flausino, Patrick Sluiter
Compositing
Rachel Keyte
PrevisZuheng Yin
3D AnimationAuron Luxe, Chris Phillips
Chris Ribar, Diego Diapolo, Emiko Inskeep, Hannah Sun, Hogan Williams, Marcio Flausino, Patrick Sluiter, Philipp Pavlov
2D AnimationHannah Sun, Paola Chen Li
Assistant EditorAudrey McHale, Talia Mazzarella
Head of Live Action Production Trish Rigby
Line ProducerKyle McGuiness
Live Action DirectorEmily Simms
Director of PhotographyKevin Hayden
Production DesignerArielle Casale
Floral DesignerJennifer Huynh
Music & Sound StudioAntfood
Sound DesignerAmbrose Yu
Full Credit at BUCK.co