PROJECT2022 • BUCK
illumina Brand Film
Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems.For their first ever brand film we wanted to avoid the traditional hype film so prevalent in the world of tech. Instead, we set out to capture the soul of the company and pursued deeper truths through fluid, animated visuals that lead the audience on a journey from dream to reality.
Behind the Scene
References
CREDIT
Group creative director
Kitty Dillard
Creative DirectorDan Marsh
Associate Creative DirectorLiron Eldar-Ashkenazi
Producer Mackenzie Alexander
Art DirectorKevin Heo
Lead 3D Animator Taylor James
2D Animation LeadGilles Desmadrille
StoryboardTucker Klein
DesignFreya Yeh
Gunnar Pettersson,
Hannah Sun
Kevin Heo
Twisha Patni
Yukyung Lee
Zack Williams
3D AnimationAuron Luxe
Emiko Inskeep
Hannah Sun
Hernan Lindenbaum
Rifat Muharram
2D Animation Fabien Rousseau,
Hannah Sun, Jordan Scott, Po-Chen Chia
Editor Billy Kostka
Assistant Editor Oliver Lin