PROJECT2022 • BUCK

illumina Brand Film

Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems.For their first ever brand film we wanted to avoid the traditional hype film so prevalent in the world of tech. Instead, we set out to capture the soul of the company and pursued deeper truths through fluid, animated visuals that lead the audience on a journey from dream to reality.









 CREDIT
Group creative director Kitty Dillard

Creative DirectorDan Marsh

Associate Creative DirectorLiron Eldar-Ashkenazi

Producer Mackenzie Alexander

Art DirectorKevin Heo

Lead 3D Animator Taylor James

2D Animation LeadGilles Desmadrille

StoryboardTucker Klein
DesignFreya Yeh, Gunnar Pettersson, Hannah Sun, Kevin Heo, Twisha Patni, Yukyung Lee, Zack Williams

3D AnimationAuron Luxe, Emiko Inskeep, Hannah Sun, Hernan Lindenbaum, Rifat Muharram
2D Animation Fabien Rousseau, 
Hannah Sun, Jordan Scott, Po-Chen Chia

Editor Billy Kostka
Assistant Editor Oliver Lin



© 2024 Hannah Hanqing Sun