Overview

Hannah Sun

  1. Motion Reel
  2. Blip
  3. Year of the Rabbit
  4. Google UXU 22'
  5. Google Cloud Next
  6. Identity Digital
  7. Illumina Brand Film
  8. IBM Grammys
  9. IBM Think 24’
  10. Chase USO
  11. Jammin'
  12. AdobeCC 21’
  13. Figjam
  14. Zapier
  15. CashApp
PROJECT2023 • BUCK

IBM SEP at the GRAMMYs

Sports & Entertainment Partnership

 You see Music’s Biggest Night. We see data.

Our project seamlessly integrates data and partnership, transforming spreadsheets into inspiring visuals that captivate and engage. It strikes a balance between the logical precision of data and the human connection and tangible tactility inherent in IBM’s partnership with the GRAMMYs.




Drawing inspiration from the GRAMMYs main stage, the project infuses the essence of performance, drama, glamor, and excitement into data. Through meticulously choreographed light, pattern, and motion inspired by sound, the visuals evoke the feeling of graphic representations of unheard music when viewed from a distance, and richly patterned data when seen up close. This innovative approach transforms data into an immersive visual experience, highlighting the synergy between logic and creativity.
Social Media
Early Explorations
2D Extension




CREDIT
Executive Creative Director
Ben Langsfeld

Group creative director Jon Gorman

Executive producer Kitty Dillard

Creative directorsJon Gorman, Stevie Watkins

Associate Creative DirectorsDoug Hindson, Emily Simms

Producer Alexi Yeldezian
 
Production CoordinatorJacklyn Reid Hemmings

Art DirectorsDoug Hindson, Guillermo Zapiola, Max Vogel

StrategistTina Surelia
3D LeadsTaylor James, Will Burkart

3D DesignAlex Kiesling, Duncan DeMichiel, Hannah Sun, Jesseter Wang, Michael Russo, Nachei Sanchez, Simon Ronnerdang, Taylor James, Victoria Kociman, Will Burkart

3D Animation & LightingDuncan DeMichiel, Guillermo Zapiola, Hannah Sun, Jacky Jackson, Jesseter Wang, Michael Russo, Taylor James, Will Burkart

Concept ArtArron Ingold, Doug Hindson

2D Animation LeadSean Merk

2D DesignBerni Charadia, Codie Chang, Danni Xi, 
Heewon Kim, Hyung Soon Joo, Jose Flores, 
Max Vogel, Yukyung Lee

2D AnimationHannah Sun, Meitar Almog, Paola Chen Li, 
Sean Merk, Taylor Griggs


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© 2024 Hannah Hanqing Sun

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